The Challenge

Established in 1921, The Dorfman Organization is a third generation, family-owned and operated commercial insurance brokerage firm headquartered in Brooklyn Heights, New York.

Dorfman was the perfect example of a successful company with terrific leadership and a faithful clientele – yet their brand had fallen behind with the passing of time.

Transfuture was put in charge first of redesigning their logo. The challenge was to fully modernize a 30+ year old logo while retaining enough of its character to remain recognizable.

We then tackled the website. In addition to fully reimagining the site’s content, tone, messaging and design, we also re-engineered their client document management system. Both the website and the management system were developed under the same WordPress buildout.

“Transfuture was a great partner in our web redesign process. They were attentive to our needs and got the job done beautifully.”

Steven Dorfman, President The Dorfman Organization, Ltd.



  • Logo Redesign
  • Interface Design
  • HTML5 / CSS3
  • Responsive Design for Mobile
  • User Experience / UX
  • Wordpress CMS
  • Custom Client Login

Our Clients Share Their Experiences

Jan Danisman State of Bavaria
Paul Sahner Adspace Networks
Tom Livia RRU Research
Get in touch! We’d love to hear from you

We’re conveniently located in DUMBO Brooklyn. Send us a message or call Joe Egan {ACCOUNT DIRECTOR} at 718.228.0794.

Transfuture Web Design, LLC
18 Bridge Street, Studio 1E
Brooklyn, NY 11201

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Call us at 718-228-0794 | Email us

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