Established in 1921, The Dorfman Organization is a third generation, family-owned and operated commercial insurance brokerage firm headquartered in Brooklyn Heights, New York.
Dorfman was the perfect example of a successful company with terrific leadership and a faithful clientele – yet their brand had fallen behind with the passing of time.
Transfuture was put in charge first of redesigning their logo. The challenge was to fully modernize a 30+ year old logo while retaining enough of its character to remain recognizable.
We then tackled the website. In addition to fully reimagining the site’s content, tone, messaging and design, we also re-engineered their client document management system. Both the website and the management system were developed under the same WordPress buildout.
- Logo Redesign
- Interface Design
- HTML5 / CSS3
- Responsive Design for Mobile
- User Experience / UX
- Wordpress CMS
- Custom Client Login