SEO + Social Marketing
Websites designed to be found. Increase traffic and sales.
Search Engine Optimization (SEO) is a highly technical topic that basically boils down to one thing: getting more eyeballs on your content.
One of the critical first steps to any responsibly designed site is ensuring that your site’s code and content are primed to index highly in search engines. By laying down a strong foundation of clean, optimized code, we give your content the best chance it can have to rank for relevant keywords and phrases.
Technical Foundations of Optimization:
- Yoast implementation
- Canonical tags
- URL optimization
- Google PageSpeed optimization
- XML sitemap
- Robots.txt and URL rewrite rules
- On-Page Optimizations (Title tags, meta descriptions, h1 tags, and alt image tags)
- Manual search engine submission
Seach Engine Marketing (SEM)
Search Engine Marketing (SEM) is a form of Internet marketing that increases visibility in search engine results pages (SERPs) primarily through paid advertising.
Depending on the nature of your product, services and value proposition, we will help you identify which channels are worth investing in.
- Adwords Marketing
- Google Business Listings
- Facebook Ads
- Promoted Tweets
There are many methods for increasing traffic to your site, from traditional advertising to SEO and pay-per-click strategies. Determining which approaches are best suited to your business and those that would be a waste of time and money is something we help our clients with all the time. But it requires a conversation. So feel free to get in touch.