An innovative and useful online experience can only be the product of a results-driven design process. Our process begins
with thoughtful research and planning, and proceeds step-by-step through each project milestone in a smart, methodical
manner until a quality finished product has been achieved.
01 / Discover
Listen • Research • Explore • Discover • Formulate
Our process begins with getting to know you and learning as much as possible about your business, industry and audience. We identify your priorities and business goals and determine a strategy to best drive home results.
02 / Plan
Paper • Pencil • Whiteboard • Cocktail Napkin • Sketch • Document • Interview • Define
The planning stage is where we audit existing content, develop new content strategies, and produce critical early planning documentation such as flow charts, site architecture, mood boards, user profiles, database documentation, tech specifications and more. In short, we’re setting the right foundation for a successful build.
03 / Create
Experiment • Imagine • Illustrate • Innovate • Design
Drawing from the knowledge we’ve accumulated and guided by an incredibly smart plan, the creation process unfolds across a series of iterative prototyping sessions. Once our initial concept is in place, we actively engage you in a process of review and refinement until the perfect solution is reached.
04 / Develop
Mobile • Data • Digital • Architect • Execute • Deploy
Our programers are at the vanguard of changing technologies for the web. We leverage the latest mobile and web development frameworks to assure seamless integration across iOS and Android while addressing such matters as hosting, security and compatibility. We take a “mobile first” development strategy with the belief that if it doesn’t work on Mobile, it doesn’t work.
05 / Launch
Alpha • Beta • Test • Debug • Launch • Party
Never launch on a Friday, and never launch until thorough testing has been completed.
After weeks or months of development and testing, we migrate your web / mobile product to it’s new hosting environment. We conduct exhaustive functionality testing across all browsers and platforms to assure a flawless roll out.
06 / Measure
Track • Compare • Analyze • Adjust • Project
The success of any project is measured over the course of time. Increased rates of traffic, increased conversions and positively trending data all signal toward a successful outcome. Whereas exposing points of weakness, drop-offs and failures to convert don’t have to signal failure. We use this highly valuable information to pinpoint areas for improvement, to guide in adjusting strategy and identifying new user trends and behaviors.