I recently came across the following passage while reading the classic book by historian Daniel Boorstin titled “The Image”:

“Is there any advance in transportation... that has not erased the differences between transportation and communication? Every day seeing there and hearing there takes the place of being there".

When Daniel Boorstin wrote the above statement, he had in mind supersonic jets and around-the-clock news coverage. With the advent of the Internet, however, his observation takes on even stronger meaning. And I think this actually underlines
the difference in value between information and meaningful information. Whether information is transported via a high-speed rail or high-speed Internet, the message is lost if it is not delivered with meaningfulness and clarity; it is deleted before it is even processed (like so much spam).

One of technology's foremost goals has always been to improve the means by which people communicate. So much of technology today relies on the transportation of information that terms such as "Information Technology" and "Information Highway" have become part of our vernacular. We rely on heavy doses of information to get us through the day, while at the same time we are constantly challenged to screen out the tremendous excess of meaningless information, or “noise”, that technology delivers. We rely on technology to send, transmit, and receive the message; but technology cannot always be relied upon to create meaning.

As a company and as designers, it is our goal to create, transport, and deliver your message clearly and meaningfully to the people you need to communicate with. We specialize in providing each client with a unique and personal approach to Web design that communicates their identity in ways that strengthens both their online and offline presence. And by embracing new media, we provide our clients with a progressive approach to design that serves their interests long after launch.

We welcome you to call or email us to inquire as to how Transfuture can help elevate the economy of your organization or business.

Best regards,

Joseph Egan
Partner