FutureLabs is specifically designed for businesses and organizations that need a smart and precise website upgrade. Not a redesign.
First we learn about your online priorities and goals. We then examine your website, identifying weak spots from both technical and practical perspectives. Our findings are noted and presented to you along with our expert recommendation for a solution.
The result: a methodical program that enhances your website’s appeal while delivering the level of exposure and functionality you require.
Usability is the art of designing interfaces that are easy to use. On the Web, this means websites free from impediments that get between the user and the information he or she seeks. A highly usable website will experience more repeat traffic and enjoy higher conversion rates.
A comprehensive usability analysis starts by addressing the following:
Proaction: an easy to use website anticipates what users are looking for and proactively steers them through an experience they will enjoy.
Memorability: users quickly become familiar with the site’s content, intuitively
maneuver the website from the very first page, and can recall the location of
important information during subsequent visits.
Utility: Does your site do what your visitor wants it to do? Are forms easy to
use? Is the text easy to read? What would make your site more productive? What would make it work harder for you?
By answering these questions, we can improve your site’s productivity while increasing it’s effectiveness as a revenue source, confidence builder, and representative of your organization or brand.
A Content Management System (CMS) is an essential component of any website that requires regular content updates such as editing text, uploading images, archiving content, and managing documents, products and media. It facilitates many tasks that are critical to projecting a dynamic online presence.
Choosing a content management platform for highly trafficked or sophisticated websites requires a level of technical expertese and experience that foresee future needs and can accommodate them on a scalable basis. While it is sometimes possible to adapt an advanced platform such as Joomla, Druple, or Ruby on Rails, for more exotic websites, a custom solution may be best.
For clients with more modest website management needs, there are several affordable options for achieving complete or near-complete control and 24-hour immediate access over you site’s content.
Spotlight: Wordpress
Wordpress is an ideal CMS platform for businesses and organizations that require an affordable yet robust platform for managing their website. It’s an open-source software with over 25 million users and thousands of developers who continually release new features.
Search Engine Optimization (SEO) is the technical term for programming
your website so it’s “search engine friendly”.
While some SEO results are driven by the quality, quantity and nature of the content that you publish on your website, much of what determines your search engine rank involves programming your website to adhere to certain best practices. This means making improvements that inform search engines about your website so they can draw conclusion about your site’s relevance.
Our essential SEO strategy involves programming your site to be highly visible to search engines while also providing the tools and know-how to positively influence your SEO rank over time.
Web Marketing can sound like an expensive prospect for many businesses and organizations looking to enhance their online visibility. This is why for most clients we recommend starting with carefully targeted ad campaigns designed to determine the most cost effective strategies for attracting only highly qualified leads and customers.
Our marketing strategy begins by making sure that your offering appeals directly to your target audience. We then develop a marketing plan designed specifically around your your audienceindustry and budget. This might involve Google Ad campaigns, the design of custom landing pages, contextual advertising, and social media marketing.
