TRNS/ FUTR

Primary Objective

What is the primary goal or objective you wish to achieve from this web site?

Make a Selection Generate Awareness Communicate with Clients/Customers Gather Sales Leads Generate Site Traffic Generate Online Sales Provide Our Information (Brochure) Promote Our Services Capture Visitor Data (e-mail addresses) Provide Content (Publication) Generate Advertising Revenue Provide Customer Service Internal Use or Intranet Distribute Documentation Service Existing Clients

Additional Objectives

Make a Selection Generate Awareness Communicate with Clients/Customers Gather Sales Leads Generate Site Traffic Generate Online Sales Provide Our Information (Brochure) Promote Our Services Capture Visitor Data (e-mail addresses) Provide Content (Publication) Generate Advertising Revenue Provide Customer Service Internal Use or Intranet Distribute Documentation Service Existing Clients

Make a Selection Generate Awareness Communicate with Clients/Customers Gather Sales Leads Generate Site Traffic Generate Online Sales Provide Our Information (Brochure) Promote Our Services Capture Visitor Data (e-mail addresses) Provide Content (Publication) Generate Advertising Revenue Provide Customer Service Internal Use or Intranet Distribute Documentation Service Existing Clients

Website Strategy

What is the mission or purpose of your business or organization? What is the primary message that you want to communicate to your site visitors?

Target Audience / Desired Action

Who is your target audience? (Age, gender, interests, locality) What do you want site visitors to be able to do when they come to your site?

Competitive Analysis

Please list any urls of web site(s) similar to the web site you wish to develop.

Look & Feel / Perception

First impressions are very important. Use a few adjectives to describe how the user should perceive the new site. (i.e. prestigious, friendly, corporate, fun, forward thinking, innovative etc.)

Content Development

Have you developed a content strategy or content outline for your site? Do you need help in developing, writing and/or editing the content for your web site?

Functionality

What special functions will you need for your web site? (contact/feedback forms, shopping cart, customer portal, multimedia files, etc.)

Project Type

Web Site Design Web Site Redesign Multimedia / Flash eCommerce Development CMS / Database Development

Timeline

What is your desired website launch date? Are there any outside considerations that might affect the schedule (i.e., PR launch, tradeshow, annual report)?

Domain Name / Hosting / Maintenance

Have you registered a domain name? If yes, what is it? Have you set up hosting for your site? Do you plan to maintain and update your site in-house?